Graphic designing plays a very important role in the contemporary business environment. Businesses often hire the services of graphic designers in order to create extraordinary marketing materials such as business cards, brochures, leaflets, websites, and stationeries.
Ram Chary talks about the importance of graphic design
Graphic design is a significant tool which is used to convey the ideas in a way that is not only effectual, but also stunning. Graphic design drives advertising and attracts people to brands. This is why it has become an integral part of almost every organization. Ram Chary, being a successful freelance photographer and graphic designer talks about the benefits of having a graphic designer for the business:
- An impressive graphic designing can leave an impact on the spectators in the first instance. The challenge here is to grab interest and keep them addicted to. And this is something which is possible only by creating an influential graphic design.
- At times it may happen that words cannot convey information in an effective way, however, it can be done more fascinatingly with pictures. During such times graphic designers can play a significant role in conveying information.
- A business will need to establish a brand image in order to stand out from the competitors and help create their own identity. Every business has its individual strength and thus to create a brand identity, graphic designing becomes important.
- These days most of the customers want to get a feel of what the business is like prior to they decide to go for a product. A considerate design captures the audience’s or a prospective customer’s attention. In fact thoughtfully created graphic design pieces can assist boost up sales as customers are attracted to any exclusively designed thing easily.
Thus, graphic designing is more than just aesthetics. It is ahead of creative concepts or graphical diagrams. It is more than how it works or how it looks and is all about converting the procedure of design thinking into actual business results.
Ram says that graphic design plays a vital role in the decision-making procedure. Companies that invest in quality graphic design are supposed to be more reliable. Keep in mind that presentation and perception can make or break any business. Therefore, choosing the right kind of graphic designing becomes important. So, it can be said that graphic design is an art that has a definite purpose and objective. It can also be explained as having a methodical but creative plan to offer a visual solution.
Apart from having a lot of experience in graphic designing and photography, Ram Chary Everi has held numerous leadership positions in a large number of companies such as Fidelity National Information Services, Inc., Global Commercial Services and Multimedia Games Holding Company, Inc. He has also worked as a non-independent and non-executive director at Firstsource Solutions Limited and at IBM Global Services Inc. he has served in infrastructure outsourcing and technology consulting department. He has more than two decades of experience in supply chain management.